GREEN GIANT
Green Giant has not changed their branding since the 70s. So we figured it’s time to change things up by taking the focus away from the Jolly Green Giant and showcase the vegetables in a GIANT way.
NEW PACKAGING:
As a part of this brand relaunch, the packaging for Green Giant will be redesigned as well.
VEGGIE TAKEOVER:
Giant veggies will be taking over cities in front of fast food chains as a part of a PR stunt.
FROM CAN TO TABLE:
In addition to the packaging redesign, limited-edition Green Giant cans will come with packets of herb seeds that pair perfectly with each veggie.
In addition to the packaging redesign, limited-edition Green Giant cans will come with packets of herb seeds that pair perfectly with each veggie.
Additionally, Green Giant will have their own stands at farmer’s markets, proving just how fresh their veggies are.
SOCIAL MEDIA:
The social media posts for this campaign will play on the word Giant and emphasize the fresh goodness of Green Giant veggies.
The social media posts for this campaign will play on the word Giant and emphasize the fresh goodness of Green Giant veggies.
AD: Kelly Haworth, Amber King
CW: Kelley Deveny
CW: Kelley Deveny